The new edition of the C1 was crowned with success, especially in terms of visitor numbers. Last chapter on Saturday in Turin, with the final between Lyon and Barça.
The 2021-2022 edition of the Women’s Champions League, which ends on Saturday (7 p.m.) in Turin with the Barcelona-Lyon final, has experienced a facelift with a new popular format, free broadcasting on Youtube and, above all, record spectator numbers in several major stadiums.
While in recent years the event didn’t really start until the round of 16 for the big clubs, the women’s C1 has shifted into another dimension by introducing its own autumn group stage, with four pools of four playing 16th and 8th .replace final. A premiere attended by Servette Chênois.
The operation has the advantage for the organizer UEFA of making 20% more games in total, but also offering large posters from the first phase, such as Lyon-Bayern Munich or Paris SG-Real Madrid this season. . “There are more games and that’s good for the event,” said Lyon goalkeeper Christiane Endler at the start of the season.
A free diffuser
The visibility of the event has also increased since the start of the season. Until now, only the TV rights for the final have been centralized by UEFA and the clubs have been responsible for marketing their previous matches themselves (e.g. beIN Sports for PSG, Altice group for OL). From now on, it is the DAZN platform, little known in France but established in Italy or even Germany, that holds all the TV rights of the competition throughout Europe.
For this season and next, all 61 matches of the competition will be broadcast for free on the Youtube channel of this actor, who presents himself as the “Netflix of sport” and is proud to have reached more than 14 million views in the group stage.
DAZN has also sub-licensed its rights to national broadcasters for the final of Barça-OL: In France, TMC will broadcast the event.
Another technological innovation, the use of video assistant referees (VARs) was extended to all knockout matches in 2022, whereas in previous years it was only used during the final.
As of this season, the women’s C1 also has its own anthem, which is different from the men’s and sounds before every kick-off.
In terms of facilities, the event has also reached a milestone, with up to €1.4m in revenue for the final winner if they win all of their group matches, according to UEFA, which ensures that each of the 16 clubs qualify for the final phase received at least 400,000 euros, five times more than for a team that had qualified for the last 16 last year.
hit with the public
But the most impressive figures for the 2022 edition of the Women’s Champions League are undoubtedly the attendances at the stadiums, with a record for an official women’s game set by Camp Nou in the semi-final first leg (Barça-Wolfsburg) 91,648 spectators.
When Real Madrid hosted in the quarter-finals, the Catalan cabinet had already gathered 91,553 fans. PSG-OL also broke a national record for a women’s club game on April 30 with 43,254 spectators. And in the quarter-finals, seven of the eight matches took place in the men’s stadiums, from Barcelona to Wolfsburg via Lyon and Turin, the venue of the final.
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