business news EA would seek to be bought by Disney, Apple or Amazon
The buyout race has really begun in the video game industry. Amid the takeovers of Microsoft-Activision-Blizzard, Sony-Bungie and Take-Two-Zynga, other big players are also looking to buy or be bought out. That would be the case with Electronic Arts, for example, which would like to strengthen itself quickly.
Disney, Apple or Amazon buy EA
Electronic Arts is making headlines in gaming news right now. Following the announcement of the end of the partnership between the publisher and FIFA for their flagship soccer simthe publisher is back in the spotlight with a new report from puck and supported by kotaku. According to these two sources, the American giant would seek redemption after missing an opportunity to merge with NBCUniversal. At least that’s what Dylan Beyers, a journalist at Puck, reports.
In recent years, as media companies have shown more interest in the video game industry and its rapid growth, Andrew Wilson (CEO of Electronic Arts) and Electronic Arts have held several discussions with various potential buyers, including Disney, Apple and Amazon (…). Multiple sources with knowledge of these talks say that Electronic Arts has been aggressively looking for an acquisition and was only more confident in its move after the Microsoft-Activision deal. Other sources claim that EA would be primarily interested in a merger that would allow Wilson to retain his position as CEO at this new company.
Dylan Beyers goes on to explain that the most specific agreement involved the merger between NBCUniversal and EA. According to the journalist, Brian Roberts, current CEO of Comcast, a group of which NBCUniversal is a subsidiary, wanted a merger between the two companies to create a new entity with Andrew Wilson at the helm. But in the end the negotiations were unsuccessful.
Redeem instead of being redeemed?
EA, like many of its peers, has opted to pursue sustained growth in recent years by acquiring multiple studios for nearly $5 billion. A wish that was reaffirmed by Andrew Wilson during a shareholders’ meeting last February. Still, big acquisitions like Microsoft’s Activision-Blizzard, Sony’s Bungie, and Take-Two’s Zynga are now creating a kind of imbalance between the various players, who, like Puck and Kotaku, would then quickly gain influence. This rush is particularly evident in the actions of Andrew Wilson, who would have sought Disney’s takeover of EA last March.
This information makes more sense knowing that the licensing deal between the publisher and the giant is about to expire. Agreement specifically affecting Star Wars games. As Kotaku explains, EA will license the Fallen Order sequel until 2023 before passing the baton to studios like Quantic Dream and Ubisoft, whose licensed titles have already been announced.
For its part, EA did not want to respond to these rumors. Kotaku contacted the editor, who gave a rather vague reply:
We do not comment on rumors and speculation about takeovers and mergers. We pride ourselves on operating from a position of strength and growth, with a catalog of excellent games built on strong licenses, built by incredibly talented teams and with a network of over half a billion players. We see a bright future on the horizon. – John Reseburg, spokesman for Electronic Arts.
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