The news comes as half a surprise because we knew he was in the hot seat for months while always managing to save his head. Herbert Diess has resigned after four turbulent years at the helm of the Volkswagen Group via the Dieselgate fund and the switch to electric power. He will resign as CEO in the summer of 2022. Chairman of the Supervisory Board Hans Dieter Pötsch thanked him in a press release on July 22 on behalf of the entire Management Board: “During his tenure as CEO of the Volkswagen brand and Chairman of the Group Board of Management Herbert Diess played a key role in driving forward the company’s transformation. The Group and its brands are fit for the future; their ability to innovate and their performance will be strengthened. Mr. Diess impressively demonstrated the speed and consistency with which he was able to carry out major transformation processes. Not only has he guided the company through extremely turbulent waters, he has also implemented a fundamentally new strategy.”.
Herbert Diess, strategic decisions, an uncompromising manager
This surprising departure was decided “from a joint agreement”, we specify, while its mandate has been extended to 2025. Recall that in April 2018 this powerful boss had been appointed to succeed Mathias Müller. As the new ship’s captain and former strongman of the BMW Group with a reputation as an unyielding manager, Herbert Diess was to finally turn around Dieselgate, he embodied the group’s claim to become the world’s largest manufacturer of electric cars by 2025 by investing tens of billions of euros in this rapid revolution. He had become a darling of the financial markets because of his vision and desire for the electric future “Breaking up old and encrusted structures” who he thought held back the giant in his return. He wanted to green up the client’s imageMultiply media appearances, talk about climate change like “Main Challenge of Mankind”.
His divisive style often brought him into conflict with influential staff representatives and other group leaders, and internal tensions were frequent. Despite the accuracy of his strategic decisions, the Austrian ultimately alienated the entire supervisory board. But nothing indicated a departure this summer for this social network amateur, who again wished the best of luck on LinkedIn on Friday “well deserved summer break” to his employees.
READ. Volkswagen, Skoda and Cupra announce their electric city runabouts.
Oliver Blume, the new strong man from Volkswagen
Who will succeed Herber Diess and take the reins of the ship? The Supervisory Board has appointed Oliver Blume as CEO of the German automotive group Volkswagen, the current head of Porsche, which he has headed since 2015. For the time being he will have the double hat and he will be entrusted with his new tasks from September 1, 2022. This move comes at a time when the manufacturer is planning the IPO of the luxury brand to raise new funds for electrification and massive investments in the digital world. The future strongman joined the group in 1994 and has held several key management positions at Audi, Seat, Volkswagen and Porsche. He has been a member of the Volkswagen Board of Management since 2018.
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