Back to the highlights of the first live Journal du Luxe 3.0 live from VivaTech.

Web3, Metaverse, IA, AR/VR, phygital… New brands are pushing into these new worlds every day. To decipher, analyze and learn from the dense news, but also get the opinion of experts, the Journal du Luxe has officially launched its live program, which will take place every 15 days.

For its first issue, the Journal du Luxe 3.0 had a special resonance by being filmed in part during VivaTech, the world’s largest tech gathering. The opportunity to host Alice Chang, CEO and Founder of Perfect Corp., a successful unicorn that will soon be listed on the stock exchange and will be a partner in these first live shows. Back to that first episode.

Luxury 3.0, a long-term strategic paradigm shift.

Talking about Luxury 3.0 means talking about technology, but above all about generational and social change, building a new identity for brands and a new customer experience.

This is how the audience felt when they saw Livi emerge, the new virtual muse of LVMH proudly presented at VivaTech together with Bernard Arnault. It only took a few minutes to walk the aisles of one of the show’s largest booths to appreciate the extent of the Web3 phenomenon in the luxury space, from Guerlain and its Cryptobees to Bulgari and its NFT watch to Christian Dior, the one connected customers offers experience through various technologies.

Among the major news of the fortnight, it’s hard to miss the announcement of Foreclosure which in turn starts in Web3. The largest CRM platform will soon offer businesses an NFT cloud platform, allowing them to manage their customers’ engagement and manage NFTs right from it. We knew about the alliance between Data and Web3: the trend is confirmed.

It was also an opportunity to check the stats of a few drops NFTs Icons like Gucci and Superplastic, but also Murakami and his collaboration with Hublot, as well as Tag Heuer’s announcement that now allows crypto investors to proudly display their NFTs on their watch. A new way to highlight your status in Luxury 3.0?

The jumping message surrounding the mass adoption of cryptos – despite a red market – has enabled it to return to the many brands now accepting cryptocurrency payments, such as Balenciaga, Farfetch and Tag Heuer.

On the subject Blockchainthe news that caught the eye is the arrival of Prada with an NFT collection and the development of Lunu, a leading crypto payment method provider that now accepts Ripple and allows luxury brands to continue to gain a foothold in this universe.

Finally focus on discord and the special connection that the brands create for their customers through this platform, in particular by setting up competitions to animate and engage the communities.

Luxury 3.0 at the intersection of immersive worlds.

The rest of the news this time was dedicated to that To play with in particular a zoom on the demonstration made by Sony a few days ago for its VR2 helmet. This shows once again how much gaming is an integral part of the Metaverse.

In L’immersive areaJournal du Luxe 3.0 returned to the release of the film Top Gun in 4DX and the power of immersiveness in society as a whole and the efforts that still need to be made in terms of approach and user experience.

The release of Byredo’s first true Métaverse perfume in collaboration with RTFKT for AlphaMeta essence was also discussed.

The Big Interview: Alice Chang, CEO and Founder of Perfect Corp.

Perfect Corp uses new technologies and in particular AI, AR and now NFTs to rethink the customer journey in the world of beauty through virtual experiences that allow products to be tried out. The YouCam application in particular has been downloaded by more than a billion people around the world. In addition, more than 10 billion virtual fittings take place every year, impressive numbers for the soon-to-be-listed unicorn.

Luxury newspaper live

Recently, the company launched in NFTs by offering four makeup looks “Astral”, “Queen”, “Cosmonaut”, “Mystical” and “Glitching” available on the OpenSea platform, giving customers the opportunity to access these styles from Perfect Corp’s YouCam app.

But the company doesn’t stop there as it’s now considering the Metaverse.Today it is still difficult to define the metaverse. What we observe is that it can be linked to cryptos and NFTs, but it can also exist independently of them said Alice Chang for whom “the Metaverse is a great opportunity for the beauty industry, especially through the concept of the virtual store..

Finally, Alice Chang described the potentials that Web3 and immersive worlds offer in the world of beauty and luxury, and the stepping stone that AI offers. The creation of a hybrid world that combines the advantages of the physical and the digital is the ultimate goal (…) The magic of AI is hugely important in beauty use cases paired with augmented reality technology. AI now brings even more added value. For example, it can recognize your skin tone and even the quality of your skin to optimally tailor recommendations for suitable beauty products..

The live ended with an intervention by Frederic Cavazza on marketing practices in the Metaverse and the unveiling of a POAP designed for the occasion in collaboration with artist Valérie Lade.

poap jdl

Below is the replay of this live and see you on June 30th for the next edition!

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