The AMAG Group develops its activities in the field of energy and mobility



In a difficult economic environment, the AMAG Group is expanding its field of activity: With its new offers, it wants to promote CO2-neutral individual mobility. In particular, he created the new “AMAG Energy & Mobility” division for this purpose. In addition, AMAG Leasing AG is providing CHF 100 million to finance photovoltaic and charging systems for corporate customers and in the EV Clyde ecosystem.

The first half of 2022 was difficult for everyone: scarcity of raw materials, interrupted supply chains and geopolitical tensions due to the war in Ukraine are all preoccupying the economy, the industry and the AMAG Group. At around 125,000 units, new passenger car registrations at the end of July 2022 were just as low as in the two previous years, which were characterized by the measures taken to combat the corona virus.

The various brands of the AMAG Group developed differently depending on the delivery situation: While VW, SEAT and Cupra lost market share, Skoda was able to maintain its level and Audi even made progress. Overall, the market share of the AMAG brands was 30.7% in July. VW Commercial Vehicles has significantly expanded its market share to over 25%. The Volkswagen Group expects a gradual recovery in semiconductor supply in the second half of 2022, but the situation remains volatile and tense. Despite the current delivery difficulties, the AMAG Group was able to deliver twelve percent more plug-in vehicles in the first half of 2022 compared to the same period last year.

Helmut Ruhl, CEO of the AMAG Group: “I would like to thank our customers for the trust they place in our products and in the commercial organization of our brands. Even if we cannot always guarantee delivery times at the moment, we are still pleased about a positive result in these difficult times.”

AMAG Energy & Mobility

The direction is clear: the individual mobility of the future will be electric, and the Volkswagen AG brands recognized this fundamental change early on. Electric cars need electricity, they have to be charged and with their accumulators made of batteries they will be part of the future energy system. In Switzerland, as in Europe, the question of the origin of the electricity is increasingly being asked.

That is why the AMAG Group is bundling its activities relating to energy, charging and the development of an EV ecosystem in a new business area: “AMAG Energy & Mobility” now includes the Clyde (BEV ecosystem) and Volton (charging management and solutions) business areas. This reorganization should make it possible to control and accelerate the implementation of these activities.

The new unit will be managed by Martin Everts as Managing Director. Before joining the AMAG Group, Martin Everts was Head of Strategy and Transformation for a large Swiss energy company and was responsible for corporate development, sustainability, energy management, innovation and technology management.

CHF 100 million to finance PV systems

The Clyde EV ecosystem aims to self-generate the power needed for electric vehicles.

In order to support the sustainability strategies of fleet and commercial customers, AMAG Leasing AG will release CHF 100 million for the financing of PV and charging systems.

The AMAG Group itself is continuing to push the expansion of its own photovoltaic systems: in 2022 around 20,000 m2 of new photovoltaic systems will be put into operation and by 2025 around 75,000 m2 will finally be built and not the initially announced 50,000 m2.

Expansion of the charging network and infrastructure

By 2025, the AMAG Group will have installed around 2,000 charging stations at its locations, more than 400 of which will be publicly accessible. In addition, AMAG Retail is currently building fast charging stations (360 kW) with a total of 48 charging points at twelve locations.

The AMAG Group is also making progress in the area of ​​parking/charging infrastructure: In June, AMAG Parking AG opened the Utoquai charging zone, which offers charging stations on a monthly subscription basis. The Congress loading zone was put into operation in July and preparatory work is currently underway for a loading zone in the Zurich Exhibition Center car park. This corresponds to a total of around 150 additional charging stations for the city of Zurich.

Helmut Ruhl explains: “The switch to electromobility is forcing us to change our mentality as well. In the past year we launched numerous initiatives in this direction, now it is a question of further accelerating their implementation and breaking new ground. With these measures and with the new organizational structure, we have set important milestones. With the 100 million francs, we are also helping other companies to achieve their sustainability goals.”

“allride” – mobility rethought

AMAG’s business area is changing, not only driven by electromobility, but also by changing customer needs. Especially in metropolitan areas and large districts, the demand for tailor-made mobility is increasing, but not necessarily in the form of a private vehicle. This is where the new “allride” offer from the AMAG Group comes in: “allride” offers districts or companies a wide range of travel options, with the “allride” application as the lynchpin that enables the planning of the next trip. . This MaaS solution is used in pilot projects in Zug, for example.

Noviv Mobility AG

In July, the AMAG Group founded Noviv Mobility AG for new offers in the field of individual mobility. With this, the AMAG Group is reacting to the new market conditions, which demand trading and mobility services in various forms. As a subsidiary of the AMAG Group AG, Noviv Mobility AG offers both trade and services as well as new mobility concepts. This means that Noviv will become the exclusive distributor of Microlino from September 30, 2022.

New at Swisscleantech

The fight against climate change requires innovative solutions. Swisscleantech is a trade association. Its members, who belong to a wide variety of industries, are committed to climate protection. The aim is to lead Switzerland towards CO2 neutrality by 2050. These are exactly the goals of the AMAG Group, which itself wants to achieve climate neutrality in Scope 1 and 2 by 2025 and also in Scope 3 by 2040. The CEO of AMAG, Helmut Ruhl, has also joined the CEO4Climate initiative, which advocates an ambitious and liberal climate policy.

Helmut Ruhl: “We rely on entrepreneurship and innovation, not bans, to make individual mobility CO2-neutral. We are moving in this direction step by step and report on it in our durability report, in accordance with globally recognized standards.” Whether it’s an efficient petrol engine, very economical diesel, hybrid battery or very much an electric car, our customers can buy their car from us with a clear conscience Wahl buy, that’s why we are massively committed to the implementation and further development of electromobility and work together with innovative partners such as Synhelion to be able to operate the fleet of thermal vehicles CO2-neutrally. Synhelion, the Swiss pioneer in solar fuels, is the world’s first company to have managed to produce no heat from the sun on an industrial scale using only syngas. The AMAG Group wants to become a leader in sustainable individual mobility and for us “we are moving forward”.

Clyde: 100% electric by 2024

For electric mobility to be a great success, it has to be as simple and practical as the classic offer. That is why the AMAG Group is continuously expanding its range.

The convenience offering Clyde was developed by AMAG Innovation and Venture Lab after studies showed that customers were receptive to new temporary solutions. The lab developed the concept and processes up to the commercialization phase. Launched in 2019, Clyde has grown very encouragingly since then and is now entering a new phase. After successful development work, it is time to integrate them as a unit into the normal organization of AMAG and to develop the company further.

The year 2022 marks the beginning of the transformation towards a fully electric mobility ecosystem. In addition to the well-known advantages of the Clyde offer, such as the different contract terms, the different mileage packages and the inclusive services such as insurance, taxes, maintenance, tires or delivery of the vehicle within ten days (including home delivery), the brand portfolio is constantly being expanded to include other BEV brands enriched. In addition, the electric car subscription now includes a charging package. The top-up card enables unlimited top-ups in Switzerland and throughout Europe at no additional cost. With this, Clyde has perfected the subscription concept: High flexibility, full cost transparency and no risk of additional costs – a new convenience offer from the AMAG Group. By 2024, Clyde will become an all-electric mobility provider.

Volton – the offer for commercial customers

The need for long-lasting solutions is also increasing among business customers. The AMAG Group wants to react to this and is launching a complete all-in-one solution under the new Volton brand. Convenience for commercial and fleet customers, to whom Volton offers comprehensive advice on vehicles, charging infrastructure, financing or fleet management including charging and billing solutions. Commercial customers can order complete infrastructures including engineering and project management. Volton is also the operator of the various charging offers of the AMAG Group.


If you have any questions, please contact:
dinosaur count
Group communications manager
Telephone +41 44 269 53 00

Marie Therese Zell
Head of Corporate Communications
Telephone +41 44 269 53 04

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