Mercedes-Benz has just integrated the Aura Blokchain Consortium, this unique cooperation concept. by luxury brands for luxury brands “. As the fifth founding member of the consortium, the German brand acquires a number of privileges related to blockchain technology.
First, what is the Aura Blockchain Consortium?
This is a consortium formed in April 2021 by LVMH, the Prada Group and Cartier (Richemont) and joined by the OTB Group in October 2021. Thanks to Aura, this collective hopes to share the challenges of communicating authenticity, responsible sourcing and sustainability. Choosing a secure digital format makes this concept stand out from the crowd.
As a statute, the Aura Blockchain Consortium has adopted that of a non-profit association based in Switzerland. Its aim is to promote socially responsible, sustainable and customer-centric business practices. The use of blockchain and related technologies ensures that the customer is supported throughout the life cycle of luxury goods.
The initiators of this initiative have voluntarily chosen a unique global blockchain solution open to luxury brands from different industries. In this way, the consumer can easily find information about the services offered on their platform. And thanks to this device, he also enjoys a high level of transparency and customer experience.
Mercedes-Benz joins the Aura blockchain consortium
The car giant Mercedes-Benz joins the quartet of LVMH, Cartier, OTB and Prada that will drive the Aura blockchain consortium. This will result in the German brand being equipped with cutting-edge blockchain and NFT technology. As a consequence, its customers will be entitled to a high level of experience and the digital luxury industry will experience a clear lead.
Dealing with other strategic dimensions of digital brand development is also an additional benefit. In fact, the Aura Blockchain Consortium’s technology has the ability to power the creation of original Mercedes digital artworks as NFTs. Let’s not forget that digital art has already started its triumphal march in the entrepreneurial environment, based on the merging of physical and digital products.
Digital art in the car and beyond
The Aura Blockchain Consortium is constantly opening up new opportunities for its members. Therefore, a platform of NFT solutions has been set up with a view to greater flexibility in terms of customization to the specific needs of each luxury brand. In the long term, this consortium envisions the ultimate conquest of the metaverse.
At the same time he develops his own timetable technical including various NFT solutions for luxury brands. This is accomplished through the creation of a digital certificate of authenticity backed by a one-of-a-kind piece of art. Then comes the added value through a support that does not suffer from plagiarism. Like that of Beeple and the other artists who followed in his footsteps.
This perspective does not leave Mercedes-Benz Design indifferent, as it opens the loss of a number of completely innovative products. Isn’t a digital art experience in a vehicle another big step for Mercedes-Benz UI/UX?
With the introduction of Hyperscreen MBUX and Zero Layer, Mercerdes has already achieved great success through the combination of functionality and user-friendliness. The graphics powered by the game engines used in VISION EQXX are not a problem. This one-piece screen from the technology range promises a stunning visual experience in the field.
But Mercedes-Benz is the guy who wants to go further. His project to integrate digital art as a personalized element of surprise speaks volumes about this desire.
Gorden Wagener, Chief Design Officer of Mercedes Group AG
” As a design team, we constantly strive to combine the beautiful with the extraordinary in all dimensions. That’s why we are pushing our digital luxury ambitions with Crypto Art as a new expression of our style and creativity. We use digital art to generate desire in the car and beyond. UI/UX integration is a future opportunity to differentiate the Mercedes-Benz luxury experience through a delight in the unexpected. It offers exciting possibilities for our design approach to exceed customer expectations with extraordinary and surprising elements. »
Bettina Fetzer, Head of Communications and Marketing, Mercedes-Benz AG
” At Mercedes-Benz, we are expanding our brand activities to include a whole new dimension of digital luxury. With Aura’s state-of-the-art blockchain solution, we ensure that Mercedes-Benz once again becomes the standard in the automotive industry. »
Daniela Ott, Secretary General of the Aura Blockchain Consortium
” We are delighted to welcome Mercedes-Benz as the fifth founding member, coming from a whole new area of the luxury industry. This is a concrete step in our global strategy to welcome all sectors of the luxury industry. The Mercedes-Benz name is at the forefront of its illustrious history. We are certain that the team at Mercedes-Benz will greatly contribute to our partnership and the development of unique cutting-edge technology through the significant opportunities our solutions offer in relation to our upstream and downstream solutions business and related NFTs. »
Joining the Aura Blockchain Consortium would therefore be the next step for German manufacturer Mercedes-Benz. Stay connected to Cointribune if you don’t want to miss any of its drops and utilities. Because your plan is on. Otherwise, the idea of integrating the NFT collections into the car and turning them into a personalized, immersive art space is a godsend for future owners.
Source: Mercedes-Benz Media Group
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