Technologie Revolution Immobilier

Real estate professionals do not see any major technological upheavals coming – Real Estate 2.0

If we know that, we find that in the same study Real estate professionals have taken the technological turn, and that the evolution of tech use in the workplace has more than doubled in 5 years, we’re still surprised professionals don’t see major disruption coming. If we had asked the same question with social networks 10 years ago, would we have had a consensus? Nothing less obvious. So the question we ask ourselves is: Is it because real estate professionals are certain that humans will always be stronger than technology, or is it simply the lack of knowledge about these technologies?

If that’s point number one, then we agree. However, technology disrupts human use and becomes a consumer habit. It’s done in stages.

When it comes to the second point, our job is to keep giving value to professionals so they understand technology. So I suggest that you go through each of the technologies and see in what form it already exists and how it can transform the properties of tomorrow. But let’s start with the numbers of the study.

Which technological upheavals for the real estate of tomorrow?

A picture says more than 1000 words, here is the result of one of the 150 slides of our ImmOpinion study!

Now that we’ve seen all of this, let’s dive into the details of each technology.

online appointments

Only 14% for online appointments. It’s incredible. If today we observe that everyone makes their appointments online with their doctor and that the habit begins to arrive for the restaurant, the hairdresser, the museums … The consumption habit is being created, if not already done, and will be requested by those interested in real estate .

Specifically tomorrow when I want to sell my property and I have these two solutions:

  • Make an appointment with a professional in two clicks and make sure you get the appointment that suits me.
  • Call a real estate agency or consultant who sometimes won’t answer the phone. (I wrote “sometimes” but you get the idea 😅)

Which solution do you think I would prefer?

Online Dating Tools already for visits, estimates, etc. This saves time for both the customer and the professional. One less friction.

Contact Tracing and Qualification

It’s the only one with more than 50% approval. In fact it is concrete. And it’s daily. What’s interesting is that a few years ago we didn’t talk much about it. However, tracking and qualifying contacts is innate in all marketing and web advertising professionals. Within a few years the software has adapted and the networks have released almost all tools powerful enough to track and qualify leads.

However, efforts are still needed on the field side to tap this goldmine of information. We also give some advice in one of our previous articles about another learning from ImmOpinion.

The live video

Only 28%. And it’s even less than in previous years. At a time when all content creators swear by Live, real estate agents seem to have a hard time believing it. However, the live has a certain power, it anchors the people and the place in the present moment and can make all the difference for a first visit, for an open house or for a preview discovery on social networks.

In addition, cameras are becoming more and more powerful and now make it possible to film live and in 360. Without counting the options other than the visit, of course: webinars, lives on Twitch, on Insta. With all of these ideas, you can educate, create original content, and build your community.

virtual reality

She is the big sister of the virtual tour. The one with the helmet on her head. But not only. The big difference is that you can move in 3D, in virtual reality. Most are based on this technology metaverse. Many companies believe in this future and invest a lot of money.

In the real estate sector, this type of 3 dimensions with headset, computer, tablet or touch table has real added value for properties that are sold off-plan.

There is also great interest in property sales with work to visualize a property with real development proposals. There is no question that this technology will eventually replace the classic virtual tour. It has an even greater impact Impressive! which ultimately convince the owners, sellers and landlords to entrust you with mandates.

expanded reality

Not to be confused with Virtual Reality. It is a virtual reality overlaid on the reality of “real life”. One of the most cited examples of this type of real estate application is displaying house and apartment prices while walking down the street. By holding your smartphone in front of the goods for sale on the street, you can see their prices and lots of information about them. Some attempts have been made in Australia and the Netherlands. At the moment they are not the most used, but this could become more democratic with the introduction of augmented reality glasses.

Here is a concrete example:

Closer to a usage today, we can create slabs or panels that allow future buildings or homes to be represented in VEFA.

And another example:

We also see quite an interesting application on construction sites, where data is superimposed on reality, such as future electricity consumption, or simply setting up ideas that can be projected during a physical visit. A complete universe to be invented and where everything is yet to be imagined to improve the experience of those interested in real estate.

chatbots

Tiny 6%. And yet this technology is already widely used in support. Before a human answers your questions, a pseudo-artificial intelligence on many websites, including for example Ameli, tries to understand your need to direct you to the right content or to the right interlocutor if they cannot answer.

Chatbots are also being used more and more to facilitate property research or to make appointments.

Here is an example from one of my lectures.

Even if the technology isn’t mind-blowing today, when we see certain Google technologies being able to talk to people to set up appointments, we’re justified in believing that when the technology matures, everyone much will save time. Let’s wait and see. Or test and learn. It depends on you.

artificial intelligence

We have already talked a lot about artificial intelligence on Immo2. So we are not surprised that this technology comes in at #2. It is the basis of certain technologies already presented in the article such as chatbots and tomorrow the tracking and qualification of leads.

We have already dealt with the topic here 10 tools that use artificial intelligenceand ours full tour of AI in real estate.

In short, the applications that already exist and are having an impact on the sector are:

  • automatic writing of object descriptions;
  • analyzing photographs to identify elements of an asset;
  • Analysis of current and future real estate prices;
  • learning about user behavior on web journeys;
  • Getting acquainted with data for anticipating material problems: elevators, water heaters, etc.;
  • and there are many others. 🙂

big data

It is the father of artificial intelligence or the mother. In itself, it is not necessarily a specific technology, but rather the capacity that we have today to process a lot of data. It is the result of an increasingly computerized world. And thanks to this mass of data, we can now define the property prices of the future. Based on this data ibuyer and also thanks to them we can more or less accurately predict who will sell their property in the next 6 months!

Blockchain

The best for last? In any case, it’s one of the greatest promises since the invention of the Internet. She is the technology behind it Web3 revolution.

The easiest way is to summarize it in a video.

You should know that blockchain is already being used in various real estate sectors. Everything is summed up in there Full article on blockchain.

So. We tried to make a complete tour of the technologies that should have a more or less strong impact on the industry and the working methods of professionals. We therefore strongly invite you to take an interest in these technologies and one that is easiest for you to set up, set up and start testing things to develop your real estate business.

And if not, do we repeat the match? Which of these technologies do you see as the most promising revolution (don’t be afraid of words!) in real estate? We are waiting for you in the comments.

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